- Defining the Target Audience
- Competitor Analysis //Doing
- SWOT Analysis
- Product Requirement Document (PRD) //doing
The PRD is a living document to which everyone on your design team contributes and refers throughout the development process. To get the best results, your PRD needs to contain the following key elements: product specifics, goals, background and assumptions, user stories, design and user interactions and problems to solve.
- User Flow
- Heuristic Analysis //not needed
USER RESEARCH
Don’t let assumptions run the mobile app design process. Run user research. Assess your initial ideas through:
- Focus groups
- Surveys
- Phone and face-to-face interviews
This feedback will tell you what your users really want, what are their pain points, and what they like. So, you don’t spend months building an app that doesn’t meet their expectations.
When you run the user research, turn it into personas that will guide you throughout the full application design process and refine your app idea.
